---
title: "AI-Powered Search: Tracking Calls and Boosting Visibility"
description: Learn how AI-driven search impacts customer calls, why tracking them is challenging, and strategies to boost your brand’s visibility in AI search results
image: https://learn.marchex.com/hubfs/Blog%20Background%20Image%20(710%20x%20510%20px)-1.png
---

[![Marchex logo](https://learn.marchex.com/hs-fs/hubfs/Marchex-Wordmark-Blue%202.png?width=230&height=47&name=Marchex-Wordmark-Blue%202.png "Marchex logo")](https://www.marchex.com)

## The Conversation Code webinar series AI is Changing Search – What Does it Mean for Your Customer Calls?   

AI-powered search is quietly transforming how consumers find businesses—often leading directly to your phone lines. Have you noticed shifts in your traffic, or calls from unexpected sources? You're not alone. 

In this webinar, you'll learn: 

- **How to identify calls driven by AI searches (like ChatGPT)**
- **Why visibility into AI-driven traffic and calls is challenging—and what to do about it**
- **Simple strategies to improve your brand’s visibility in AI-powered search results**
- **Why call analytics becomes more important as AI transforms traditional search **

![Jason-1](https://learn.marchex.com/hs-fs/hubfs/Jason-1.png?width=100&height=100&name=Jason-1.png "Jason-1")

Jason Clark 

Senior Product Manager  
Marchex

![Scott](https://learn.marchex.com/hs-fs/hubfs/Scott%20Rupp-2.png?width=100&height=100&name=Scott%20Rupp-2.png "Scott")

Scott Rupp

Host of *The Conversation Code* webinar series  
Marchex

###### Contact Us: (800) 840-1012

Copyright © 2026 Marchex. All Rights Reserved.