Marchex 2019 Auto OEM Study
Why some OEMs win customers at the expense of others
Part 2 of a 3-part study
Call Quality: What gets measured gets improved
Phone calls can be a dealership’s “secret weapon” in today’s hyper-competitive auto market. Learn how to move a caller down the path to purchase by measuring caller intent and salesperson performance on inbound sales-related phone calls.
In this report, learn:
- How to measure the quality of call handling by your business
- How to improve the outcome of every call