Marchex 2019 Auto OEM Study
How some OEMs are boosting sales at the expense of others
Part 3 of a 3-part series
The Conversation Matters
Phone calls are part of the path to purchase for auto buyers. How a dealership communicates with callers can be the difference between a showroom visit or a call to a competitor. Learn how high-performing salespeople turn phone calls into revenue.
This report includes:
- Why your call answerers need to be knowledgeable
- What words and behaviors build trust with potential buyers
- An infographic with key conversation and call handling tips