Auto Dealers How to Decode What Customers Are Telling You

ON DEMAND

Calls Are Data: How to Decode What Customers Are Telling You

Calls are more than just transactions; they contain powerful data points.

Your customers are telling you exactly what they want, but are you listening? In this session, we’ll show you how to decode the hidden patterns in every call—urgency, frustration, buying signals, and more—using conversational intelligence. You’ll learn how to structure your call data to uncover insights that can transform your sales, service, and marketing strategies.

What You’ll Learn:

What Conversational Intelligence (CI) means and how it goes beyond buzzwords
A framework for breaking down calls into signal categories: Intent, Sentiment, Outcome, and Value
Why listening to 100% of calls is no longer the goal—what to focus on for actionable insights
How AI can help organize your data into clear, usable insight

Who Should Attend:
General Managers, BDC Directors, Marketing Leaders, Operations-Minded Decision Makers—basically anyone who wants to unlock the true potential in every customer conversation.

Whether you can join us live or prefer to watch later, register now, and we’ll send you the recording after the event.