What’s Inside?

Wondering what call tracking is all about? Can it really make a difference in your marketing efforts? 

Phone calls remain a key channel for sales in many businesses. To get the most value from the leads you drive, you need to know which channels, ads or keywords drive phone calls so you can optimize your marketing initiatives. Call tracking connects online clicks and taps to offline calls, giving your team a full view of the effectiveness of your campaigns and programs.

This ebook covers: 

• How call tracking works
• What Call Analytics - the metrics of call tracking - can tell you
• How several companies have applied call tracking solutions