Key Call Tracking Strategies to Improve Your Google Ads, Metrics and ROI

Webinar Recording

Making data-driven decisions is a mantra of most marketers, but challenges exist in getting the data when your campaigns drive phone calls and texts. Call Analytics can help you bridge the attribution gap so you can get the information you need in the platform where you make decisions. Join us for a webinar focused on incorporating call data into your decision-making mix. You’ll learn how you can:

  • Incorporate phone calls and SMS into your Google Analytics data
  • Create your own definition of a call conversion for Google Ads campaigns
  • Optimize your Google Ads account for calls

Featured Speakers

Sean Barrington - headshot

Sean Barrington

Senior SEM Manager, Enterprise Accounts - Marchex
Robinson Shek - headshot

Robinson Shek

Product Manager Marketing Edge Integrations - Marchex

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