Marchex 2018 Auto OEM Study
How some OEMs are boosting sales at the expense of others
Part 1 in a 3-part series
Call Quantity: Handling Calls At Scale
In today’s hyper-competitive auto market, OEMs are looking for any way to get an edge. With auto shopping taking place on mobile devices, the paths to purchase increasingly include a call to a dealership before a buyer even visits the showroom floor.
Learn how your dealership can optimize call handling to maximize revenue by:
- Routing calls efficiently
- Answering every call
- Handling calls successfully