Auto OEM Study Part 1 Cover


Marchex 2018 Auto OEM Study

How some OEMs are boosting sales at the expense of others

Part 1 in a 3-part series

Call Quantity: Handling Calls At Scale

In today’s hyper-competitive auto market, OEMs are looking for any way to get an edge. With auto shopping taking place on mobile devices, the paths to purchase increasingly include a call to a dealership before a buyer even visits the showroom floor. 

Learn how your dealership can optimize call handling to maximize revenue by: 

  • Routing calls efficiently
  • Answering every call
  • Handling calls successfully

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