Politeness Pays

The Correlation Between Being Nice - And Closing the Deal

Phone calls are important to your business – they play a crucial role in driving revenue and sales. But what impact does the customer experience have on the probability of a caller becoming a new buyer?

In a recent study, Marchex found a strong correlation between politeness on phone calls and the ability for businesses to close more sales. In our new e-book, “Politeness Pays: The Correlation Between Being Nice—And Closing the Deal," we discuss tactics and findings in multiple industries which rely heavily on phone calls to drive new business.

We’ll dive into data from over one million phone calls to learn:

  • How being polite on phone calls correlates with more deals and appointments
  • What steps your business can take to influence the outcomes of phone calls
  • The positive impact of politeness for both the agent and the caller
Download our e-book to understand what steps your business can take on the phone to drive sales opportunities and improve the customer experience.

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