How Sierra Air Increased Revenue with Call Insights

Sierra Air Conditioning & Plumbing, a leading heating and air conditioning company in the Las Vegas Valley, discovered a valuable opportunity in analyzing customer phone calls. The company relied on AI-based conversational intelligence, to address critical business challenges:

• Optimal allocation of advertising spend
• Capturing missed appointment opportunities
• Measuring staff performance

Join Ryan Field, Vice President of Marketing for Sierra Air Conditioning & Plumbing, along with Marchex industry experts, as they share the insights they've gained and the resulting business opportunities.