The Conversation Code webinar series
The Future of Call Metrics: What Leading Brands Will Measure Next
November 20 at Noon ET / 9am PT
AI is transforming the depth of what businesses can learn from customer conversations.
Beyond measuring volume and conversions, today’s technology can surface sentiment, intent, and even emerging topics shaping your industry. More importantly, it reveals the why behind them. These new layers of insight turn call data into one of the most powerful leading indicators of business performance.
Join us to explore how AI-powered call intelligence is redefining success metrics and setting the stage for what’s next in 2026:
- How call metrics are evolving — and which ones will define success in 2026
- Why conversation insights are becoming key indicators of revenue growth
- How to avoid common confusions and take advantage of new AI-driven opportunities

Kathryn Bell
Senior Manager,
Customer Success
Marchex

Rob Mumford
Director,
Product Marketing
Marchex

Scott Rupp
Host of The Conversation Code webinar series
Marchex